New survey shows rise of ‘Generation Ambition’

A recent survey by Grazia magazine showed that out of 1,000 working women, four out of 10 are aiming to earn over £50,000 as fast as they possibly can while almost a fifth won’t be happy until they’re earning over £100,000. Dubbed ‘Generation Ambition’, the survey also identified a new sense of competitiveness. Although 69 per cent of women say they view their work colleagues as ‘friends’, a two thirds would climb over them to be promoted. Some women are prepared to go to any lengths to succeed, with more than 10 per cent admitting to spying on a colleague by raking through their drawers and reading their emails. One in 10 has taken the credit for a colleague’s work, and 40 per cent have lied to their boss to avoid getting in trouble.

“Work is more important than ever to women and ambition is no longer a dirty word”, said Grazia’s editor-in-chief Jane Bruton, “the days of keeping our heads down during the difficult landscape of recession finally seem to be over. However, our survey also shows that ‘Generation Ambition’ are showing a new ruthless streak at work which is probably a response to the combination of rising living costs and living through an economic slump – they simply can’t afford NOT to make it to the top.”

Visit www.graziadaily.co.uk for further information.